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The expert Douglas Kersten at his blog notes that the growth of dating sites is becoming stagnant. Growth rates of 7% by the top players is nothing to crow about. It should come as no surprise that sexually orientated sites are doing much, much better at a growth rate of 67% for the top sexually oriented dating site. The reason he mentiones is that Dating sites take themselves to seriously and they lack fun and simplicity Adult Dating Sites have. Well, may be there's something in it. But I think that if we look on the popularity rates they are high for usuall Dating Site as well as for Adult Dating site. The question is What makes people sign up for Adult Dating Sites? Of course interest and fun. I mean for men cause it's natural for men to offer sex and such kind of unstable relationships. In the case of women thing get differently. I got interested in the problem on how we can attract women to an Adult Dating Site... There're 2 sides of the issue: technical and psychological. Technical is clear. They are images you use at your index page, terms of use (I mean security terms) and number of registered users she can see in the index page of your site. The last point coinsides with psychology. If a woman sees some already registered women she'll be more declined to sign up. Now there's a psychology of a woman that differs from men's one. According to medical report over the past few years, scientists have come to believe that hormones play ongoing roles in gender-flavoring the brain and behavior. Women's perceptual skills are oriented to quick -- call it intuitive -- people reading. Females are gifted at detecting the feelings and thoughts of others, inferring intentions, absorbing contextual clues and responding in emotionally appropriate ways. They empathize. Tuned to others, they more readily see alternate sides of an argument. Such empathy fosters communication and primes females for attachment. But this can also lead to neglecting the person or Dating Site when viewing the first page. Besides, I have come to a conclusion that women do not sign up for an Adult Site because of the psychology of fear. As it's described in the article, in most cases, women's fears are not clearly manifested because women have changed a lot over the years. On extreme cases, however, these fears dominate the women’s emotions and even control their lives. The author lists Fear of Success, Fear of Rape and Fear of Death. In case of Online Dating I would think about the fear of rape. It's not a secret that people who sign up for Adult Dating Site won't probably propose a long-term relationship in a common sense and women do know that. That's why they are instinctively afraid to register suggesting sex openly to men online. Besides, since being female is seen as a weaker sex, a woman can always be subjected to what a man wants out of her. But this fear of rape is not all about “rape” in the physical and sexual sense that we know it. It includes all other circumstances where men dominate women, and use his gender as an advantage over her, notes the author. So judging by this data I can say that at our Adult Dating Site we should create an atmosphere of demoscracy and privacy where everyone is valuable. The tools for that are emails from the administrator of the site, Privacy policy, news items, Site map and Take a tour directories. Using them you should make a woman sure that Dating is fun and that people who register at your site, especially men are friendly and educated, that there won't be any abuse. may be the good idea will be to offer something like a background check for women to make them feel secure at the site. Reporting about the abuse is a good feature too. It's when a woman can click a link and report about undecent behaviour to an admin. Well, there are many thoughts on this point but noone covers the problem of registering at a Dating Site. So I suppose we can discuss this together and may be our ideas will help Adult Dating Site administrators to attract more women to their sites. |
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